Pop-ups Have a Bad Reputation, but These Carry an Important Message
We’ve all gotten used to blocking or closing pop-up ads as quickly as possible, but Microsoft is hoping you’ll pay attention to them now. Support for Windows 7 is coming to an end on January 14, 2020, and Microsoft is trying various strategies to get the word out about it. We’ve talked about it on our blogs here, and you’ll likely see other stories about it elsewhere.
Microsoft has said that Windows 7 users will see notifications pop up on their PC screens “a handful of times” before the end of the year. They have not stated what the phrasing of the messages will entail or when and where it will appear.
“This is a courtesy reminder that you can expect to see a handful of times in 2019. By starting the reminders now, our hope is that you have time to plan and prepare for this transition. These notifications are designed to help provide information only…” – Matt Barlow, Corporate Vice President, Windows
There will be a “learn more” button on the notification that will direct users to more information on moving from Windows 7 to Windows 10 as well. Microsoft has also stated that you will have a choice to opt out of further messages by selecting, “do not notify me again.” For users who don’t have the time to learn more, you can contact the team at SBT Partners to get the ball rolling on your migration from 7 to 10.
Microsoft and Pop-up Ads Have a Bad History
In the past, Microsoft has used pop-ups to encourage various strategies. There were efforts across Windows 10 to push users into adopting OneDrive and more overt efforts to convince users to transition to Windows 10. Some of these campaigns upset users and forced Microsoft to reevaluate their strategies. It is still unclear exactly what tack these new pop-ups will take, but their message is still the most important thing. Support for Windows 7 is ending, and a large percentage of PCs are still running on this operating system.
What’s So Bad About Windows 7 End of Life Support?
You can read our posts to go into further detail about the negative consequences of ignoring these warnings, but allow us to explain it in a shorter form here. Without extended support, your computer is not going to just shut down and become a paperweight, but it will become more vulnerable to cyberthreats like ransomware and other forms of malware.
Professional enterprise security is an ongoing struggle against hackers and viruses that are becoming increasingly more advanced. With typical support, Microsoft would send out updates and patches to prepare your system defenses for new or different kinds of intrusion. If you are still running Windows 7, Microsoft will no longer be offering security and feature updates for that version of Windows.
Protecting Client Privacy and Financial Information Is Critical to Client Trust
Depending on the information or data your business deals in, this could become a serious problem for you. If you ignore the warnings and continue to use Windows 7, it is only going to get worse as time goes on. There is no financial advantage to Microsoft offering any support for Windows 7 past the deadline, so when problems do arise, their support systems won’t be available to help you recover lost data or find new applications.
New software and technology that come along also will not be designed to work with Windows 7. The problems will get progressively worse as your operating system gets older and experiences any kind malfunction. Repairs and maintenance will only be putting bandages on the blood flow. The deadline for a free transition to Windows 10 expired a long time ago, and so the best time to transition is now. SBT Partners is well experienced in migrations like this and can explain the entire process for you from start to finish.
There Are Options, but Sticking With Windows 7 Isn’t One of Them
According to NetMarketshare, about 40% of PC users are still operating under Windows 7. If they don’t have a plan in place yet, they are going to need one. The choices are very clear. You can upgrade to Windows 10, make the jump to another platform like Linux and Mac, or you can do nothing and run the risk of operating an unsecured system without extended support.
This Windows pop-up campaign is the latest in a long line to remind users that the end of life support is coming and you need to make a plan now. To decide what is best for your business, contact SBT Partners today. We can manage your migration for you, and we’re equipped to offer recommendations that will serve your business well in the future.