If your business makes cupcakes and only cupcakes, the most important function of your business is making the cupcakes. They must be great cupcakes if you built a business around them, but when businesses start neglecting the cupcakes and begin getting bogged down in the minutiae of running a business, the cupcakes suffer. And when the product fails, the rest of the business is the obvious next casualty.
This is the point of managed services—be they accounting, human resources, marketing, logistics, or information technology. Your time is valuable. Shouldn’t the majority of it be spent on the cupcakes? When you enhance your core business functions and outsource the noncritical ones, you ensure your customers are getting the best possible product your business can provide. That’s what keeps them coming back. Remember that your technology is essential to your business which makes your IT solution an essential service.